It’s the ultimate dream of every woman to have soft and supple lips. EOS lip balm recognized this eternal dream when they created their small portable tubs of lip balm.

EOS lip balm started creating this new brand of unique lip balm seven years ago. The brand has now taken over almost all stores all over the world. To prove that it’s worthwhile scores of women can be seen applying them in most occasions. These lip balms have also been spotted with notable celebrities from all walks of life.

About EOS

The EOS initials stand for Evolution of Smooth. Their lip balms have been such a hit to the extent that practically all the fashion and beauty magazines have featured them. The company has successfully been able to outnumber Chap Stick and EOS lip balm has become one of the top lip balms in America.

EOS was created with an initial capital of over 250 million dollars and its projected that in the next 13 years or so it’s going to gain more. In addition to this, the lip balm sells over a million tubs per week. Currently, natural products are on demand and EOS provides this for its clients. EOS lip balms contain natural ingredients.

Sanjiv Mehra who is one of managing partners and EOS co-founder confessed that when they started the company, it was just a startup meant to distribute and create beauty products. When creating the EOS lip balm, the founders wanted to focus on a commodity that will engage all five senses of their customers very well and that’s why they made the unique shape, colors of the tubs, smells, and flavors that will indulge you and nudge you to buy it.

The creators of the unique lip balm wanted to create an everlasting product and not just a fad that will pass away.

Initially, it was hard to get the EOS lip balm in stores especially since the big brands controlled the market for the product. Therefore the founders had to hire an experienced sales person. After they had landed their first deal in a big chain of stores two others followed and the rest is history. https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA

Through aggressive influencer marketing, enormous social media presence on Facebook and Instagram and celebrity endorsements EOS has been able to make a lot of sales.