Brand position is an essential element in business that seeks to better place a product in the most strategic lighting angle for various target audiences. Brand positioning has a close relationship with market segmentation. This relationship is achieved through primary marketing campaigns that aim at sensitizing consumers on the benefits of using a particular brand. For most successful businesses and brands, brand positioning and entrepreneurial networks have been used to establish a sound basis for operation. With strong entrepreneurial networks come better positioning of brands and products. DamacGroup is one such business that has taken advantage of brand positioning and entrepreneurial networks. Through its founder, Hussain Sajwani, the business has grown in stature.
Founded in 2002, DamacGroup has been a leading property developer and provider for affluent people in Brazil. The business highly relies on the leadership of Hussain Sajwani as the chief executive officer. With a huge employee base of approximately 2,000, he strives to train the management to offer appropriate services to clients. For Damac, the mission is providing not only reliable but also sophisticated commercial and residential properties across the United Arab Emirates. From the first property the company developed during its establishment, Damac was already in the market to sell. The first building was sold within the first six months of development. The company has continued to grow in stature under the wise leadership of Hussain Sajwani. It is a luxury property developer with glitzy rooms and apartments.
With the passion for developing a sophisticated and glitzy property, Hussain Sajwani ventured into the development of Donald Trump-branded golf courses. Not only did he associate with this brand but also ensured that Tiger Woods, the legendary gold player was the designer of the golf course. The Damac owner has a keen eye for details. He uses strong entrepreneurial networks to develop his business. His success highly relies on his ability to associate with high profile individuals to establish business rapport. As a property developer, he focuses on selling Damac on various platforms. Amidst economic adversities and disagreements between UAE and the United States of America, Hussain Sajwani is still maintaining his position in Donald Trump’s stable of business. After the gold course project, he is still looking forward to initiating more projects with Donald Trump.
Hussain Sajwani family business has been a primary donor to charity foundations. Through Hussain Sajwani, his businesses have donated over millions towards organizations that seek to make a difference in the lives of the less fortunate.