Luiz Carlos Trabuco Cappi – The Biggest Brazilian Banker

He was born on October, 6, in 1951. He completed his graduation from the faculty of Philosophy, Sciences, and Letters of São Paulo de Marília (at present UNESP. He also holds a degree in Socio-Psychology. He started his career as a clerk at Banco Bradesco at the young age of seventeen. After the hard work of fifteen years, he was promoted to the post of Marketing Director which mainly focused on private pensions. He remained at that post for eight years. Due to his hard work and dedication towards his profession he eventually gained the post of CEO.

In 1992 he became the CEO of Bradesco. He remained at that post for a year until the end of 1998 when he was elected as Managing Director at Banco Bradesco. Within a year he was promoted to the post of Executive Vice President. In 2003 he was appointed as the President of Bradesco Seguros, which included eight other companies like Capitalization, Bradesco Saúde and Bradesco Vida e Previdência. At that moment he planned the launch of Bradesco’s shares on the New York Stock exchange.

While he was the President, Bradesco Seguros reached to the twice of its original size and appeared as a leading company in the country. Under his supervision Bradesco sponsored Lagoa Christmas tree in Rio de Janeiro for the period of twenty years. Insurance companies’ performance increased from 25% to 35% and became the leading company in Latin America. Within his forty-year service, he gained a lot of experience of working in the bank and had worked at different levels. He became the master of banking and insurance skills.

In 2009 he was appointed as the 4th President of Banco Bradesco after the death of his founder in 1991. After taking the control he made plans and strategies which were beneficial to both customers and organization. He is a man of values and prefers to be known by his work not by name. He was a competitive chief banking executive officer due to which government used to hire him for the execution of critical projects. Due to his loyalty he was awarded several times by the alternatives he worked with.

For the year 2015, Luiz Carlos Trabuco Cappi was known as the Entrepreneur of the year because he cracked a deal worth $5.2 million by buying the HSBC Brazilian branch. He had farsightedness and worked as per demands of people. He is a serious business minded individual to say the least. One of the best parts about him is that everyday he arrived before time and worked till late.

Soon the president will be replaced, as Banco Bradesco has announced Octavio de Lazari Junior as the new president, who at present heads Bradesco Seguros. He will replace Luiz Carlos Trabuco Cappi in the executive board. Luiz Carlos Trabuco Cappi will be part of the Presidency of the Council and will be in the executive position up until 12th March when an ordinary general meeting will be held.

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