In 2016, Livio Bisterzo launched his Hippeas brand in the U.K. and quickly saw the business grow to become one of the fastest growing in the alternative snacks industry. As part of the Green Park Holdings group, Hippeas is taking advantage of the fast-growing chickpeas snacks area of the food industry which has been growing as one of the fastest in the world and has been the source of a great deal of investment from established snack companies, such as Strand and the Oscar-winning actor Leonardo DiCaprio.
Based in London and Illinois, Hippeas announced the investment of DiCaprio in the days prior to the 2017 Sweets and Snacks Expo where a great deal of excitement has been generated by the move by DiCaprio to become a major alternative snacks and foods investor. Well known as an environmental activist, Leonardo DiCaprio had been named as an investor in other healthy food distributors in 2016 which has been followed by the latest decision to invest in the puffed chickpeas snack brand.
It is easy to see why DiCaprio and Strand have been attracted to the Hippeas brand, including the fact Livio Bisterzo pulled off a major coup by positioning his Hippeas brand in the iconic Starbucks stores across the U.S. Initially launched in the U.K., Hippeas has become an iconic brand across the U.S. aimed at Millennials Livio Bisterzo has identified as the most important area of growth for any company looking to bring healthier snacks and beverages to the people of the world through innovation and a steady stream of investment.
35-year-old Livio Bisterzo has been a major force in the snacks and beverage industry for a number of years based on his own knowledge of the world of marketing developed at the University of the Arts in London. Much of the impressive success achieved by Livio Bisterzo has been built upon the fact Bisterzo has invested in and worked at companies including the Kyoku for Men men’s grooming brand. Hippeas is the first brand released by Green Park Holdings and Livio Bisterzo who hope to follow this up with a range of healthy beverages and snacks.