How Duda Melzer Came To Lead RBS Group

Eduardo Sirotsky Melzer is a very successful Brazilian business leader. More often known by his nickname Duda Melzer, he is the CEO, President and Chairman of RBS Group which is a giant media company. He has attended universities in both Brazil and the United States and has worked in both nations as well. The company he leads, RBS Group, was founded by his grandfather Mauricio Sirotsky Sobrinho in August of 1957.

Eduardo Sirotsky Melzer is a graduate of the Pontifical Catholic University of Rio Grande do Sul. He graduated in 1998 with a bachelor’s degree in business administration. He also attended Harvard University earning his MBA. After graduating from Harvard University he stayed in the United States for a number of years and worked at both Delphi Corporation as a Senior Analyst and he served at Box Top Media as their General Manager.

It was in 2004 that Duda Melzer returned to Brazil in order to lend his experience, knowledge, and talent to RBS Group. When he first joined the firm he filled the role of Director General for the National Market. Later on, he became a Vice President of Market and Business Development as well as an Executive Vice President. Visit Valor to know more.

As someone that comes from a family with a long history of entrepreneurship, Duda Melzer has also founded his own company. He founded Digital e.Bricks which invests in media and technology companies in both the United States and Brazil.

RBS Group has newspapers as well as radio and television networks under its umbrella. Duda Melzer’s company covers both the states of Santa Catarina as well as Rio Grande do Sul. He is also a director for the Mercosul Biennial. This organization holds art shows in Porto Alegre. You can subscribe on his YouTube account.

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