Lori Senecal is one woman who has never let anything stand in the way of her success. At the peak of her career, Lori Senecal is known as one of the advertising’s leading ad women, as she heads Crispin Porter + Bogusky as the Chief Executive Officer of the company.
Lori Senecal was originally from Canada, but now runs Crispin Porter + Bogusky’s global interactions and campaigns from the United States. She performs the duties of the Global CEO (https://www.fastcompany.com/person/lori-senecal), which means it isn’t just the United States branches of the company that she has to worry about. She is in charge of every single office of the business in all of its international locations and has to ensure that all their operations and campaigns run smoothly. Lori is known to exude a strong presence, dominating all those who stand in her way. She has never let being a woman come in the way of her success and has always been on the level of her male counterparts, if not higher. However, outside the boardroom, Lori is known to be a shy person who is also extremely creative and can come out with award-winning campaigns at the drop of a hat. With her hard work and dedication to the profession and the company, Lori has risen the ranks to be one of the most revered people in ad in the entire world.
Under Lori’s excellent leadership, Crispin Porter + Bogusky has grown into a company that is fit to stand in the international advertising sector as one of the major companies in the world. With her guidance, Crispin Porter + Bogusky has put out some of the most iconic and memorable ads which have won awards from numerous prestigious institutions.
Since she was a child, Lori has always been a competitive person. Growing up with many siblings, she always had to fight for her place and emerge at the top to get anything she wanted, something which has helped her succeed in the cutthroat environment that is advertising. This experience of having to always win in her childhood is what led her own to achieve bigger and better things and eventually stand for women all over as a female CEO in a predominantly male field. She has also authored numerous publications that give the readers a unique insight into the world of advertising and what marketers can do to sell their products better.