A New Lip Balm Company Cornered The Market Which Was Owned By Chapstick, But How?

Let’s face it, years ago if you wanted to buy a lip balm you had one choice, Chapstick. You walked into a store and had two or three choices, one of which had no flavor. This was just the way it was and no one gave it much thought, if you needed lip balm you picked up a tube of the one that was brand named. It wasn’t much of a choice because there wasn’t many off brands of lip balm anyhow. So, Chapstick it was and you lived with it, no questions ask. The only thing you questioned was which flavor you wanted to by.

Lucky for everyone in this modern age, new types of lip balms started to show up in drug stores and upscale shops by a company called EOS. These lip balms looked fun and exciting, unlike the tube of medical wax. The flavors of the new brand seemed to be lip smacking as well. Honeydew and grapefruit soon greased the lips of everyone, even some top names like Aguilera and Kardashian seemed to be showing off their colorful balls of EOS lip balm.

EOS stands for Evolution Of Smooth, which is the name of the brand and company. Unless you have been living under a rock, you have seen this brand in countless stores, magazines, Facebook and other social media sites and on celebrity’s lips. What you haven’t seen or read about is how EOS smoothly took over the market share and gave Chapstick a run for their money. Keep in mind that EOS is a second best selling lip balm company, but, the top seller is Burt’s Bees. That means other brands are being outsold by EOS.

So, how did EOS do it? First, it was a highly calculated move. EOS developed better flavors and made sure their product was made to be organic and natural. The products are sold online on eBay and Amazon. This put this lip balm into a category that it could own without any competition. To sum it up in six words, they built a better mouse trap.

Get EOS here:

http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245

http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791

 

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